If you are blogging with the goal of selling advertising, there
are two basic ways that you can go about recruiting sponsors who want to put
ads on your site; you can let someone else do all of the legwork, or you can do
the work yourself and keep all of the revenue. Within the first group, many
people make money blogging by using Google AdSense (To learn more about
AdSense, be sure to check out my free eBook on right sidebar of the home page).
The advantages of this program are numerous, as it requires very little effort
on the part of the blogger or webmaster to begin raking in profits. However,
most people discover that they make less money through this method than they
had hoped that their blog would earn.
Selling advertising directly to companies who want to put
banner ads or sponsored links on your blog can take quite a bit of time, but it
is often fairly lucrative. If you have a lot of contacts in industries that are
related to the topic of your blog, you may want to try to go this route. People
who have a strong background in sales and are experienced at pitching proposals
can make quite a bit of money by renting blog space to interested companies. The
most serious problem with this model is that you often have to build quite a
sizable readership before you can attract advertisers, which can mean that you
have to do several months of work before you start to make money blogging.